09/03/2023

Beauty Trend 2023

Companies operating in the cosmetics industry today find themselves operating in a highly competitive environment. Many of them face the daily challenge of wanting to distinguish themselves from competitors and stand out, trying to offer unique and innovative products and experiences to the public in order to succeed in securing customer loyalty. The rapid evolution of the market today has amplified consumer expectations, leading companies to think more and more about hot topics beyond skincare, such as sustainability and inclusiveness. It becomes, therefore, a duty for brands to support and communicate attention to such issues that are highly felt by the market and underpin major industry trends.

Let's find out together what trends will characterize this 2023.

In a world, such as the one we live in today, that continually exposes our skin to stress, pollution and chemicals, the beauty industry must also do its part. We have improved our habits by learning to eat healthier, and taking care of our bodies through physical activity, but can we say the same about the way we care for our skin?

Many companies in the cosmetics industry have moved toward the clean beauty philosophy, preferring naturally sourced ingredients over chemical elements in their products. This concept represents not only one of the latest beauty trends, but a new frontier in beauty, embodying a concept that embraces the so-called "green life" philosophy.

Cosmetic products that are part of the clean beauty movement, unlike traditional ones, are formulated mainly with ingredients of natural origin, resulting as a result, safer for the health of our skin, because they are free of chemicals considered potentially toxic, harmful or irritating to our skin.

For too long it was thought that skin had different needs for women and men. Today, however, it is the consumer himself who wants more fluid and inclusive skincare products with high-performance, safe and sustainable formulas.

For this reason, brands related to the beauty world are increasingly being given the task of rewriting the canons of beauty, adapting to social changes. For this reason, the distinction between men's and women's products will be less and less, but we will approach the beauty world by paying more and more attention to individual skin needs, without direct reference to gender. Likewise, players in the cosmetics industry will increasingly focus on products that are personalized, inclusive, and representative of diversity.

Today, alongside BIO and cruelty free products, there is a new approach that will have a significant impact on reducing food specs, providing important benefits to both our skin and the environment around us. The increasing focus on protecting the planet is, for the beauty industry, an issue that plays an important role. For this reason, today the cosmetics market wants to make its contribution not only through packaging derived from recycled material, but by going further and offering formulations with ingredients derived from plant and agricultural waste. This new concept of making beauty is known as circular beauty and consists of recycling not only plastics and paper for cosmetic product packaging, but also the raw materials to be included in skin care products .

This philosophy was created taking into consideration the fact that cosmetic products have now become a widely used product (each person uses 7 to 13 cosmetic products per day). Therefore, choosing to recycle starting with the raw materials used in formulas can have a really important impact on reducing waste and protecting the environment.

It made its appearance in 2022 and is now confirmed as one of the major trends of 2023: skinimalism is a minimalist approach to skincare, based on theuse of a limited number of multitasking products targeted on the specific needs of the skin. Today, beauty lovers desire increasingly versatile and multifunctional products, capable of unifying multiple steps of the beauty routine, simplifying it. An effective and complete beauty routine, in fact, is not characterized by a large number of products, but by the right products that go to cleanse, moisturize and protect the skin.

The skinimalism trend, with its less is more approach, meets two objectives: to use multitasking products to take care of oneself in a few simple steps. The products in the skincare routine are therefore reduced to a minimum: they are 3 or 4 products with a moisturizing function and with actives that go to work on the specific needs of the skin.

yoUBe espouses, with its range, the minimalist philosophy by offering few products, which guarantee all-round skin care, from cleansing to treatments. This approach is also reflected in the line's products, first and foremost AnimA, mia brama and VITA FORTE.