11/10/2022

Smart facial cleansing: the first step in taking care of your skin

The beauty of your skin begins with facial cleansing. No, to cleanse your face, it's not enough to just splash your face with tap water in the morning or use hand soap—and no, it's not enough to just remove your makeup before going to sleep! Thorough facial cleansing is characterized by several phases, each of which is important and deserves the right attention.

Skin experts, whether dermatologists or facialists, are keen to emphasize how fundamental it is to perform correct and thorough facial cleansing, and the reasons are many: beyond the need to cleanse your face for personal hygiene, this first phase of the beauty routine has several functions:

• First of all, cleansing your face daily helps prevent the formation of blackheads and imperfections, especially in the case of combination or oily skin;
• it helps oxygenate the skin;
• it frees the skin from everything superfluous, such as pollutant particles and dead cells that accumulate and risk limiting the absorbency and effectiveness of products applied in the subsequent phases of the beauty routine;
• it promotes cell renewal and maintains skin tone, making it look firmer, more elastic, and healthier.

Careful cleansing performed morning and evening helps keep our skin clean, fresh, and radiant. In fact, it's not enough to wash your face first thing in the morning when you wake up; it's also necessary to perform this step in the evening before going to bed. Cleansing your face is equally important both morning and evening because, although similar, they serve different functions. Let's find out what they are.

Cleansing the skin in the morning serves to "wake up" the skin like a real cup of coffee, eliminating excess sebum, night cream residue (applied the night before), and dead cells. Specifically, removing dead cells helps reduce the thickness of the stratum corneum—the outermost layer of the skin made up of dead cells—and allows the skin to more effectively absorb the cosmetics applied afterward. For this reason, a good morning facial cleansing helps make the treatments in our beauty routine even more effective.

Evening cleansing, although often considered less relevant, plays a fundamental role in the well-being of our skin. Before ending the day, it is essential to remove make-up and the pollutant particles that have settled on it during the day.

You must be careful to cleanse your face even if you don't have make-up residue, as pollutant particles and traces of sweat also tend to clog pores, contributing to inflammation, causing pimples and blackheads, and accelerating the skin aging process.

It's worth remembering that proper facial cleansing isn't just a single step using a single product, but consists of a series of steps, each with its own function and all equally important. Let's look at the fundamental steps of cleansing and which yoUBe products pair with each phase.

1) remove make-up: especially during evening cleansing, it is first necessary to remove make-up from the face. Make-up residue limits proper oxygenation and prevents the skin from regenerating adequately during the night. VITA FORT3, the yoUBe micellar water, is a 3-in-1 product that removes make-up and impurities through deep cleansing, ensuring hydration and protection while respecting the skin.

2) cleanse: the second step is to cleanse our face to remove residues of pollution and smog, sebum, and dead cells. VIA LACTEA, the yoUBe cleansing milk, is a product with a delicate texture that gives the skin a feeling of cleanliness, hydration, and comfort.

3) tone: the third daily step is to apply toner to clean skin to complete the facial cleansing and keep the skin hydrated, soft, and firm. GIOIA INFINITA, the yoUBe toner, will perform all these actions perfectly, promoting cell turnover, clearing pores, and increasing skin receptivity. 3+) exfoliate: in addition to daily cleansing, remember to exfoliate your skin once a week. Exfoliation is suitable for all skin types, not just impure ones. Furthermore, after age 40, cell turnover begins to slow down, making the skin duller and less firm. The brightening and regenerating effect of exfoliation therefore becomes essential. A+MORE, the yoUBe scrub, will be your ally in freeing the skin from what is superfluous with a deep yet gentle exfoliation.