{"id":3920,"date":"2022-09-30T08:57:13","date_gmt":"2022-09-30T06:57:13","guid":{"rendered":"https:\/\/youbecosmetics.com\/chi-siamo\/"},"modified":"2026-03-04T16:00:17","modified_gmt":"2026-03-04T15:00:17","slug":"chi-siamo","status":"publish","type":"page","link":"https:\/\/youbecosmetics.com\/en\/chi-siamo\/","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"block block-hero-con-testo is-style-default\" id=\"hero-con-testo-block_1b5ea0df91a22209b6d828508672b26e\">\r\n    <div class=\"container container--lg is-spaced\">\r\n      <h1>About Us<\/h1>\r\n          <\/div>\r\n  <\/section>\r\n\n<h3 class=\"has-text-align-center wp-block-heading\">We are start and we are up, uniquely and proudly yoU<b>Be<\/b>.<\/h3>\n<section class=\"block block-testo-2-colonne is-style-default\" id=\"testo-2-colonne-block_6114fc51822a038b7192ba5af9db3dd5\">\r\n    <div class=\"container container--lg is-spaced-xs\">\r\n      <p><span style=\"font-weight: 400;\">Always starting from ourselves, creating<strong> a universe of simple cosmetics, <\/strong><\/span><span style=\"font-weight: 400;\">highly effective and full of strength. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Lovers<\/strong> of the extraordinary, bold in innovation, we cross the dominant <strong>from scientific<\/strong><\/span><b> <\/b><span style=\"font-weight: 400;\"><strong>research<\/strong> to combine it with the original <strong>power<\/strong><strong> of Nature. <\/strong><\/span> <\/p>\n<p>&nbsp;<\/p>\n\r\n    <\/div>\r\n  <\/section>\r\n\n<h3 class=\"has-text-align-center wp-block-heading\">Creating a <b>beauty<\/b>-full system, simple and functional.<\/h3>\n<section class=\"block block-testo-2-colonne is-style-default\" id=\"testo-2-colonne-block_91c7b34add9247e7a652fda1108aa145\">\r\n    <div class=\"container container--lg is-spaced-xs\">\r\n      <p>The <strong>twenty years of experience<\/strong> in <strong>cosmetics production<\/strong> of our CEO and founder guides us in the <strong>selection<\/strong> of what truly<strong> makes sense to pursue<\/strong>.<\/p>\n<p><strong>Daniela Maffoni, <\/strong><span style=\"font-weight: 400;\">an entrepreneur <strong>capable of dreaming and<\/strong><\/span><strong> <\/strong><span style=\"font-weight: 400;\">concretely <strong>doing<\/strong><\/span><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\"><strong>A leader<\/strong> guiding<\/span><span style=\"font-weight: 400;\"> <strong>a team<\/strong><\/span><span style=\"font-weight: 400;\"> that is diverse and predominantly <strong>female, a line<\/strong><\/span><span style=\"font-weight: 400;\"> of products dedicated to the complete wellness of your individuality. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">This is <strong>yoU<\/strong><\/span><b>Be<\/b><span style=\"font-weight: 400;\">:<strong> a principled enterprise <\/strong><\/span><span style=\"font-weight: 400;\">that is reborn every day. <\/span><span style=\"font-weight: 400;\"><strong>Beyond time and its skin<\/strong><\/span><span style=\"font-weight: 400;\">, toward the gentle reclaiming of <strong>harmonious balance.<\/strong><\/span><\/p>\n\r\n    <\/div>\r\n  <\/section>\r\n<section class=\"block block-video-con-modal is-style-default\" id=\"video-con-modal-block_fc09ea52429d90c4b4b3a6476a827a50\">\r\n    <div class=\"block-video-con-modal__preview\">\r\n      <figure class=\"image \"\r\n    >\r\n\r\n  <div class=\"image__img-wrap aspect-ratio-box aspect-ratio-box--cover aspect-ratio-box--16-9\">\r\n          <img\r\n          \r\n                      data-src=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-1600x419.jpg\" \r\n          data-srcset=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-300x79.jpg 300w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-600x157.jpg 600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-1600x419.jpg 1600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-150x39.jpg 150w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-960x251.jpg 960w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-1280x335.jpg 1280w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-1920x502.jpg 1920w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video-2240x586.jpg 2240w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-video.jpg 2400w\"\r\n          data-sizes=\"auto\"\r\n          \r\n          class=\"image__img lazyload lazyload--fade2 \"\r\n          >\r\n      <\/div>\r\n\r\n  \r\n  \r\n  \r\n  \r\n<\/figure>\r\n      <button class=\"btn btn--base\" data-modal=\"modal-video\">Watch the video<\/button>\r\n    <\/div>\r\n\r\n    \r\n    <aside class=\"modal modal--video modal--centered | js-modal\"\r\n           data-modal=\"modal-video\"\r\n           \r\n           data-modal-video=\"https:\/\/www.youtube.com\/embed\/YNJ8riy3b5Q?rel=0&amp;controls=0&amp;showinfo=0&amp;autoplay=1\">\r\n\r\n      \r\n      <button class=\"modal__close btn btn--circle btn--circle--no-radius btn--xl\" data-modal=\"modal-video\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" class=\"icon\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.9502 9.65738L17.1918 17.899L17.8989 17.1919L9.6573 8.95027L17.899 0.708579L17.1919 0.00147269L8.9502 8.24316L0.707031 0L-7.55191e-05 0.707107L8.24309 8.95027L0 17.1934L0.707107 17.9005L8.9502 9.65738Z\"\/>\n<\/svg>\r\n      <\/button>\r\n\r\n      \r\n      <div class=\"modal__dialog\">\r\n        <div class=\"modal__body is-spaced-sm\">\r\n          \r\n          \r\n          \r\n          \r\n\r\n          \r\n          \r\n          <figure class=\"aspect-ratio-box aspect-ratio-box--contain aspect-ratio-box--16-9\">\r\n            <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"about:blank\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n          <\/figure>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/aside>\r\n  <\/section>\r\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>My growth has been a journey. I embraced some of my distinctive characteristics such as sensitivity, determination, and the ability to trust in the specific skills of others, to bring out the best version of myself as a leader, in an almost entirely male context. <\/em><\/p><cite>Daniela Maffoni<\/cite><\/blockquote>\n\n<h1 class=\"has-text-align-center wp-block-heading\">Our <strong>values<\/strong><\/h1>\n<section class=\"block block-testo-e-immagine is-style-default is-inverted\" id=\"testo-e-immagine-block_faf695253350117ee6f2500e975b2927\">\r\n    <div class=\"grid grid--6-6\">\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-text\">\r\n        <div class=\"grid__cell-text-inner is-spaced-sm\">\r\n          <h2 class=\"h3\">New Natural Nice<\/h2>\r\n          <div class=\"is-spaced-xs\">\r\n            <p><span style=\"font-weight: 400;\">The winning formula of every yoU<\/span><b>Be <\/b><span style=\"font-weight: 400;\">product lies in the energetic relationship of its components: <strong>active<\/strong><\/span> <span style=\"font-weight: 400;\"><strong>and<\/strong> <strong>activating<\/strong> ingredients carefully selected and <\/span><span style=\"font-weight: 400;\">combined with innovative processing methods, <strong>naturally<\/strong><\/span><span style=\"font-weight: 400;\"><strong> certified<\/strong> and at the same time <strong>pleasant<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\r\n                      <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-image\">\r\n        <figure class=\"image \"\r\n    >\r\n\r\n  <div class=\"image__img-wrap aspect-ratio-box aspect-ratio-box--cover\">\r\n          <img\r\n          \r\n                      data-src=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt.jpg\" \r\n          data-srcset=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt-300x322.jpg 300w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt-600x643.jpg 600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt-150x161.jpg 150w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt-960x1029.jpg 960w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-1-alt.jpg 1200w\"\r\n          data-sizes=\"auto\"\r\n          \r\n          class=\"image__img lazyload lazyload--fade2 \"\r\n          >\r\n      <\/div>\r\n\r\n  \r\n  \r\n  \r\n  \r\n<\/figure>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<section class=\"block block-testo-e-immagine is-style-default is-inverted\" id=\"testo-e-immagine-block_d27939abae699d1fd2c7d6833dfbc369\">\r\n    <div class=\"grid grid--6-6\">\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-text\">\r\n        <div class=\"grid__cell-text-inner is-spaced-sm\">\r\n          <h2 class=\"h3\">Completely <b>essential<\/b><\/h2>\r\n          <div class=\"is-spaced-xs\">\r\n            <p><span style=\"font-weight: 400;\">In the pursuit of <strong>total simplicity<\/strong>, yoU<\/span><b>Be<\/b> <span style=\"font-weight: 400;\">convinces, captivates, and stands out. At the edges of a market overcrowded with options, its range is practical, clear, and transparent.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nothing more than everything you need <\/strong>to revolutionize the concept of routine.  <\/span><\/p>\n\r\n                      <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-image\">\r\n        <figure class=\"image \"\r\n    >\r\n\r\n  <div class=\"image__img-wrap aspect-ratio-box aspect-ratio-box--cover\">\r\n          <img\r\n          \r\n                      data-src=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3.jpg\" \r\n          data-srcset=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3-300x322.jpg 300w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3-600x643.jpg 600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3-150x161.jpg 150w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3-960x1029.jpg 960w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-3.jpg 1200w\"\r\n          data-sizes=\"auto\"\r\n          \r\n          class=\"image__img lazyload lazyload--fade2 \"\r\n          >\r\n      <\/div>\r\n\r\n  \r\n  \r\n  \r\n  \r\n<\/figure>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<section class=\"block block-testo-e-immagine is-style-default \" id=\"testo-e-immagine-block_cb3dfddffccd9349563d32761f7ec36b\">\r\n    <div class=\"grid grid--6-6\">\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-text\">\r\n        <div class=\"grid__cell-text-inner is-spaced-sm\">\r\n          <h2 class=\"h3\">Faithfully yours<\/h2>\r\n          <div class=\"is-spaced-xs\">\r\n            <p><span style=\"font-weight: 400;\">Representing every inclusivity is the declaration of the you<\/span><b>Be<\/b><span style=\"font-weight: 400;\"> line, characterized by a <b>quality-price <\/b> <strong>ratio that is competitive<\/strong> and attractive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A value we are committed to maintaining<strong> free from compromise<\/strong>,<\/span><span style=\"font-weight: 400;\"> delivering to our customers always an excellent product, <strong>rigorously controlled<\/strong><\/span><span style=\"font-weight: 400;\"> by <strong>independent external<\/strong> bodies.<\/span><\/p>\n\r\n                      <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-image\">\r\n        <figure class=\"image \"\r\n    >\r\n\r\n  <div class=\"image__img-wrap aspect-ratio-box aspect-ratio-box--cover\">\r\n          <img\r\n          \r\n                      data-src=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2.jpg\" \r\n          data-srcset=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2-300x322.jpg 300w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2-600x643.jpg 600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2-150x161.jpg 150w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2-960x1029.jpg 960w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-2.jpg 1200w\"\r\n          data-sizes=\"auto\"\r\n          \r\n          class=\"image__img lazyload lazyload--fade2 \"\r\n          >\r\n      <\/div>\r\n\r\n  \r\n  \r\n  \r\n  \r\n<\/figure>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<section class=\"block block-testo-e-immagine is-style-default \" id=\"testo-e-immagine-block_cbe8bbeb2a975c887bb4428e2de1b3a3\">\r\n    <div class=\"grid grid--6-6\">\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-text\">\r\n        <div class=\"grid__cell-text-inner is-spaced-sm\">\r\n          <h2 class=\"h3\">Make IT beauty-full<\/h2>\r\n          <div class=\"is-spaced-xs\">\r\n            <p><strong>Beauty productions<\/strong><span style=\"font-weight: 400;\">, fully conceived and <strong>made in Italy <\/strong>with particular attention to environmental and social impact.<\/span><\/p>\n\r\n                      <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      \r\n      <div class=\"grid__cell grid__cell-image\">\r\n        <figure class=\"image \"\r\n    >\r\n\r\n  <div class=\"image__img-wrap aspect-ratio-box aspect-ratio-box--cover\">\r\n          <img\r\n          \r\n                      data-src=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4.jpg\" \r\n          data-srcset=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4-300x322.jpg 300w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4-600x643.jpg 600w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4-150x161.jpg 150w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4-960x1029.jpg 960w, https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/10\/chi-siamo-4.jpg 1200w\"\r\n          data-sizes=\"auto\"\r\n          \r\n          class=\"image__img lazyload lazyload--fade2 \"\r\n          >\r\n      <\/div>\r\n\r\n  \r\n  \r\n  \r\n  \r\n<\/figure>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<section class=\"block block-banner-con-link is-style-default\" id=\"banner-con-link-block_a613e9766b9660d00e657b19a50532cd\">\r\n          <a href=\"https:\/\/youbecosmetics.com\/diventa-tester\/\" class=\"\">\r\n        <div class=\"container container--fluid\">\r\n          <span class=\"h5\">Become a tester<\/span>\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"34\" viewBox=\"0 0 18 34\" fill=\"none\" class=\"icon icon--xl\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.06058 0.353478C0.865323 0.158216 0.54874 0.158216 0.353478 0.353478C0.158216 0.54874 0.158216 0.865323 0.353478 1.06058L15.9999 16.707L0.353478 32.3535C0.158216 32.5487 0.158216 32.8653 0.353478 33.0606C0.54874 33.2558 0.865323 33.2558 1.06058 33.0606L17.0606 17.0606C17.2558 16.8653 17.2558 16.5487 17.0606 16.3535L1.06058 0.353478Z\"\/>\n<\/svg>\r\n        <\/div>\r\n      <\/a>\r\n      <\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>We are start and we are up, uniquely and proudly yoUBe. Creating a beauty-full system, simple and functional. My growth has been a journey. I embraced some of my distinctive characteristics such as sensitivity, determination, and the ability to trust in the specific skills of others, to bring out the best version of myself as &hellip; <a href=\"https:\/\/youbecosmetics.com\/en\/chi-siamo\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3920","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us \u2013 yoUBe Cosmetics<\/title>\n<meta name=\"description\" content=\"Discover the story and values of yoUBe, an Italian skincare brand focused on skin wellness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/youbecosmetics.com\/en\/chi-siamo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us \u2013 yoUBe Cosmetics\" \/>\n<meta property=\"og:description\" content=\"Discover the story and values of yoUBe, an Italian skincare brand focused on skin wellness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/youbecosmetics.com\/en\/chi-siamo\/\" \/>\n<meta property=\"og:site_name\" content=\"yoUBe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yoube.privateskin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T15:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/youbecosmetics.com\/wp-content\/uploads\/2022\/11\/yoube-share-link.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta 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