Privacy Policy


This privacy policy ("Privacy Policy"), drafted pursuant to Article 13 of Regulation (EU) 2016/679 of April 27, 2016 ("GDPR"), indicates how Aphrodite S.r.l., with registered office in Corso G. Matteotti, 36 - 25122 Brescia (BS) (“Aphrodite S.r.l."), uses the information collected from users through its website      ("Website"). 


The Data Controller is:

Aphrodite S.r.l.

Corso G. Matteotti, 36 - 25122 Brescia (BS)), Italy | Tel. +39 030 2330278,  | codice fiscale, numero di iscrizione al Registro delle Imprese di Brescia e P. Iva n. 04302980984, R.E.A. n. BS - 604278 |


The information that is received and how it is used depends on what the user does when he visits the Website. We collect both information deriving from browsing data, the transmission of which is implicit in the use of internet communication protocols (these information are not collected for sake of being associated with identified interests, but could, through processing and association with data held by third parties, allow to identify users), and information provided optionally, explicitly and voluntarily by users, through electronic forms, through e-mail or through other features contained in the Website.

Aphrodite S.r.l. uses the services offered by Shopify International Limited to operate the Website and to carry out all the activities related to the e-commerce.


The personal information is the one that can specifically identify you, such as:

  • name and surname;
  • name of the company;
  • shipping and billing address, phone number, e-mail address or other contact information;
  • payment methods and data information;
  • date of birth or age;
  • username or social media profile;
  • interests and qualifications;
  • internet protocol (IP) address when such address is associated with a specific user;
  • information about initialized orders, about visited Aphrodite S.r.l. online shops and about the devices and browsers used.

We collect personal information about our users in two ways:

1) When they provide information to us directly, for example, when they enter their personal information on certain pages of the Website or fill out a registration form.

2) Using automated means, in particular through cookies. Cookies are small text files that are deposited on each user's computer by websites that are visited. They are widely used in order to make websites work or work more efficiently, as well as to provide information to the handlers of each website. For more information on cookies, click here  


Aphrodite S.r.l. may use the information that users share with it through the Website for the following purposes:

  • respond to requests;
  • stipulate or perform a contract with users (for example, if the user wishes to order products or services from Aphrodite S.r.l.);
  • enable users to participate in Aphrodite S.r.l.'s online communities, including social media and blogs;
  • contact the user and provide him/her with information that may be of his/her interest (see below the Marketing section);
  • make certain types of automated decisions (e.g. to automatically block certain potentially fraudulent transactions for a short period of time or to send automated emails for the recovery of abandoned shopping carts);
  • in any other way to which the user consents.

Aphrodite S.r.l. may also use user’s personal information to the extent necessary to achieve the following interests as long as they are compatible with privacy rights and expectations:

  • for analytical purposes, in order to research, develop and improve programs, products, services and content;
  • to anonymize information by removing any personal identifiers (name, email address, tax code number, etc.) so that they can be used for other purposes;
  • to enforce this Privacy Policy and other rules regarding the use of the Website;
  • to protect its rights or property.

Aphrodite S.r.l. may also use your user’s personal information for the following legal reasons:

  • if necessary to protect someone's health or safety;
  • in order to comply with any law or regulation, judicial order, or other legal procedure.

Where required by law, Aphrodite S.r.l. will ask to express - specifically and separately - the express consent to the processing of the personal data for a specific purpose such as sending newsletters and other activities promoting Aphrodite S.r.l. products.


Aphrodite S.r.l. may provide informative materials or other information about its products and services, as well as information about third-party products and services that may be of interest of the user, based on information that he has shared with Aphrodite S.r.l. and that has been collected through cookies or similar techniques regarding the use of the Website. In such case, Aphrodite S.r.l. shall separately and specifically acquire user’s consent to use his/her personal data for the purposes of such communications, in accordance with applicable laws.

If at any time the user decides that he/she does not wish to receive any commercial or promotional communications regarding Aphrodite S.r.l.'s products and services, the user may contactAphrodite S.r.l. by email at and opt out from receiving such communications. Alternatively, the opt-out procedure provided in each relevant message that is sent by Aphrodite S.r.l. may be used.

Please note that if you choose not to receive promotional messages from Aphrodite S.r.l., you may still continue to send relevant information for other lawful purposes, such as managing any of your accounts, responding to your requests, executing agreements with you, or providing you with information that Aphrodite S.r.l. is required by law to provide.


Aphrodite S.r.l. will not share personal information with third parties, except as described in this Privacy Policy.

It is possible that the personal information collected may be shared with affiliates of Aphrodite S.r.l. people authorized by Aphrodite S.r.l. (such as employees and contractors) or third party companies hired to perform services or functions on behalf of Aphrodite S.r.l., which will act as data processors on the basis of specific agreements. 

Examples include:

- use of third party suppliers to ship products ordered on the Website;

- use of a service provider to manage newsletters or informational mailings;

- use of a third party application or platform to manage the online shop. 

In particular, Aphrodite S.r.l. uses Shopify International Limited and its affiliates as its service providers in order to ensure the proper functioning of the Website and its e-commerce services. Shopify International Limited and its affiliates will process personal data as data processor under specific agreements with Aphrodite S.r.l..

Please note that, on the basis of the applicable laws, personal information may be disclosed in order to comply with any law, regulation, judicial order, legal or governmental request. In the unlikely event that all or part of Aphrodite S.r.l.'s business is acquired by a third party, information may be transferred to the new corporate owner insofar as these are relevant for such business and subject to appropriate safeguards.

In addition, we may use and disclose personal information to third parties, if necessary to:

  • enforce this Privacy Policy and other rules about the use of the Website;
  • protect the company's proprietary rights;
  • protect the health or safety of third parties;
  • investigate or act upon suspected fraud or illegal activity.


In some cases, Aphrodite S.r.l. may transfer the personal information collected on this Website to third parties in other countries, but only in line with the purposes set forth in this Privacy Policy. When personal information is transmitted from Europe to other countries, such transmission will only occur in compliance with European data protection laws. 


Personal information is retained only for as long as necessary to fulfill the purposes set forth in this Privacy Policy. 


This Website may contain links to other websites. Some of these websites may be provided by companies affiliated with Aphrodite S.r.l. and some may be provided by third parties. This Privacy Policy does not apply to websites other than the Website. Therefore, whenever you leave this Website, you should view the privacy policies applicable to information provided on the other websites. Aphrodite S.r.l. is not responsible for websites operated by third parties.


Aphrodite S.r.l. does not intentionally collect personal information from minors under the age of 14 without the consent of someone with parental advisory. If you believe that personal information has been collected from anyone under the age of 14, please contact Aphrodite S.r.l. immediately via e-mail at


Aphrodite S.r.l. uses industry standard measures to protect user’s personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction. In any event, users are encouraged to take appropriate precautions such as keeping confidential all usernames and passwords in use. 


At any time, any user may exercise his rights to access, rectify and, as the case may be, delete any personal information about the user, or to limit the processing of the user’s personal data, in accordance with applicable laws.

The users have also the right to oppose at any time, due to particular situations, to any use or processing of their personal information.

Where personal information is processed in an automated manner as part of a service for the user or pursuant to his consent, such user has also the right to "data portability", which is the right to request a copy of the information in structured, commonly used, computer-readable format.

Such requests may be sent to or in writing to Aphrodite S.r.l., with registered office in Corso G. Matteotti, 36 - 25122 Brescia (BS). Please note that it may be required to provide proof of identity (such as a copy of your ID card or passport) before we can fulfill each request.

If the collection or use of user’s personal information is based on his/her consent, the user has the right to withdraw that consent at any time in the same way it was given, by sending a request in the manner set forth above.

The user may also, at any time, free of charge and without having to provide any justification, opt-out of any marketing campaigns and request to stop receiving promotional materials as described above.

Users always have the right to file complaints with the regulatory authorities.

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This Privacy Policy was last reviewed on August 2, 2021. 

Aphrodite S.r.l. may change this Privacy Policy at any time and for any reason whatsoever.