About us
We «start» and we are «up», uniquely and proudly yoUBe.
Always starting from self, realizing a universe of simple cosmetics , highly effective and dense with strength.
Lovers of the extraordinary, daring to innovate, we cross the dominant from research scientific to combine it with the original power of Nature.
Generate a beauty-fully, simple and functional system.
Our CEO and founder’s20 years’ experience in cosmetic manufacturing guides us in selecting what really makes sense to pursue.
Daniela Maffoni, an entrepreneur capable of dreaming and concretely do.
A leader at the helm a team heterogeneous and predominantly female, a line of products dedicated to the complete well-being of one’s individuality.
This is yoUBe: an enterprise Of principle that is reborn every day. Beyond time and its skin, toward the gentle regaining of a harmonious balance.

My personal growth has been a journey. I have embraced some of my own distinctive characteristics such as sensitivity, determination and the ability to rely on the specific skills of others, to bring out the best version of myself as a leader, in an almost entirely man's world.
Daniela Maffoni
Our values
New Natural Nice
The winning formula of every yoU productBe lies in the energetic relationship of its components: active active and activating agents carefully selected and combined with innovative manufacturing processes that are naturally certified and simultaneously pleasant.

Completamente essenziali
Nell’orientamento di una semplicità totale, yoUBe convince, avvince e si distingue. Ai confini di un mercato sovraffollato di referenze, la sua gamma è pratica, chiara e trasparente.
Nothing more than all that is needed to revolutionize the concept of routine.

Fedelmente vostri
Representing all inclusiveness is the statement of the you lineBe, characterized by competitive and attractive value for money .
A value we are committed to keeping free of compromise, always delivering to our customers an excellent product, rigorously checked by independent external entities.

Make IT beauty-full
Beauty productions, fully designed and made in Italy with a focus on environmental and social impact.
