11/10/2022

yoUBe: a beauty-fully simple and functional system

yoUBe is the start-up born from the desire of Daniela Maffoni, CEO and founder of the brand, to create an essential skincare product line that is also complete, capable of meeting all the needs of women who want to take care of their skin, rediscovering the value of beauty contained in an intimate and precious gesture.

The name yoUBe emphasizes the importance of "being" and having awareness of yourself and your desires, encouraging the pursuit of awareness and self-esteem, powerful allies of functional beauty and the uniqueness of each individual, beyond the idea of time, space, and gender.

Within a market rich with cosmetic brands and products, yoUBe positions itself as a brand that focuses on simplicity and essentiality through a range capable of covering every phase of the skincare routine with products made in Italy through innovative and certified production processes, thanks to the use of natural active ingredients carefully selected to guarantee absolute effectiveness. A practical, transparent, and clear communication, a product line without frills that offers nothing more than what you really need.

The new look of yoUBe, beyond the packaging design, the look of the new website and social media pages, is also found in the choice of product naming. A dimension that takes us into what we want to identify as the yoUBe universe. An innovative and fresh language, with strong meaning, that associates terminology linked to the cosmos and interiority, lofty and profound dimensions, with the function and effectiveness of our products. A language capable of inspiring dreams and bringing a touch of magic to a range that stands out for being essential and without frills. To enhance that daily yet precious moment dedicated to ourselves, to caring for our skin through the use of effective products.
yoUBe currently has 8 products divided into 3 lines:

• smart cleansing;
• anti-aging treatment;
• special treatments.

Starting with cleansing, the first and essential moment dedicated to the well-being of our skin, we are catapulted into the yoUBe universe: from GIOIA INFINITA to VITA FORTE, from VIA LACTEA all the way to A+MORE. A whirlwind of enthusiasm, energy, emotions, and love for your own beauty to make our skin radiant, firm, hydrated, and protected.

The magic doesn't stop at cleansing, but continues in the anti-aging treatment line with certified products, whose moisturizing, anti-wrinkle, and anti-aging effectiveness has been clinically tested. A careful selection of ingredients and active ingredients, careful attention in choosing recyclable and eco-sustainable materials for both primary packaging (fully recyclable glass and plastic) and secondary packaging (FSC paper), and visible effectiveness from the first applications are the features that make mia brama, d'incanto and l'assoluta unique. A plumping, firming, and revitalizing effect capable of counteracting wrinkles and skin aging while pampering facial skin with a daily gesture that will help you rediscover the pure essence of your skin.

The theme of interiority finds its fullest expression in the special treatments line with AnimA: a combo of 2 complementary products, protective effectiveness and restorative effectiveness to prevent and counteract premature skin aging. AnimA will embrace your skin's needs by protecting the most delicate side of you.

yoUBe is a controlled, certified, and sustainable cosmetics system and the values at the foundation of the brand, which guide the ambitious vision of its founder, are strong and authentic. Offering products characterized by winning formulas with high-performance active ingredients combined with modern production methods is a must for yoUBe.

One of our brand's goals is also to offer products characterized by a competitive quality-price ratio in the market to dispel the myth of quality cosmetics as a luxury reserved for the few, thus making effective treatments with natural and refined ingredients a gem accessible to everyone.

Essentiality and simplicity, finally, are the characteristics that distinguish and make yoUBe stand out in the dermocosmetics market: a limited number of products that fully satisfy the main needs of our skin, nothing more than what's needed, strictly made in Italy! yoUBe is not only a skincare product brand; in fact, the brand's philosophy includes a strong emphasis on wellness that is not limited to taking care of your skin, but involves various aspects of the person both externally and (especially) internally. The events, partnerships, and new launches of yoUBe will have precisely this common thread: being a brand that promotes an idea of global wellness.